Lifetime television for women has got this new ad campaign about some big promotional tour. They've got this nifty, massive jet called the "Flying Tigress" that they'll be flying all over the country promoting all the new changes at Lifetime. Great movies, new shows. All kinds of whoopty-whoop.
But here's the thing....hasn't anyone mentioned to the marketing folks at Lifetime that it's 2008? Gas for cars is $4 a gallon - at least. (Jet fuel prices are insane as well.) Our dependence on foreign oil is almost universally recognized as out of control. We are coming to awareness on our environmental impact, and regardless of our position on global warming, can at least recognize the value in minimizing impact. What's the carbon footprint on that Flying Tigress, Lifetime? How many of your regular viewers can even afford to fly commercially - let alone on a private jet - with the increase in ticket prices because of rising fuel prices? Do you know who your viewers are? Do you think they're more interested in shallow glamour ploys, or do you think they might have more respect for social and environmental responsibility?